{"title":"Guitar Straps - Standard Size","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eDat Strap leather guitar straps have been designed with a padded layer between two premium quality soft leathers to provide you with extra comfort. This not only alleviates shoulder discomfort but enables your guitar or bass to feel and fit snugly on your shoulder.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe standard sized strap adjusts from 37 inches to 52 inches (96 cms to 133 cms), making it the most suitable option for all guitar and bass sizes.\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-none\"\u003e\u003c\/ul\u003e","products":[{"product_id":"dat-strap-leather-guitar-strap-light-brown","title":"Personalised Dat Strap Leather Guitar Strap","description":"\u003cdiv class=\"as-datstrap-description\"\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n    \u003cp class=\"as-eyebrow\"\u003ePersonalised leather guitar strap\u003c\/p\u003e\n\n    \u003ch2\u003ePersonalised Dat Strap™ Leather Guitar Strap\u003c\/h2\u003e\n\n    \u003cp\u003e\n      Crafted from genuine leather with a soft suede underside, the Personalised Dat Strap™ combines premium comfort, timeless style, and custom engraving to create a truly personal guitar or bass strap.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      Each strap features an integrated padded comfort layer between the leather and suede for enhanced shoulder support during longer playing sessions, while the suede backing helps keep your instrument securely positioned as you play.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      Add your own name, initials, or custom text to create a unique strap for yourself or the perfect personalised gift for any guitarist or bassist.\n    \u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n    \u003cp class=\"as-eyebrow\"\u003eAvailable finishes\u003c\/p\u003e\n\n    \u003ch3\u003eThree Colour Options\u003c\/h3\u003e\n\n    \u003cdiv class=\"as-colour-grid\"\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch black\"\u003e\u003c\/span\u003e\n\n        \u003cdiv\u003e\n          \u003cstrong\u003eCharcoal Black\u003c\/strong\u003e\n          \u003cp\u003eClassic black leather with a timeless premium finish.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch dark-brown\"\u003e\u003c\/span\u003e\n\n        \u003cdiv\u003e\n          \u003cstrong\u003eDark Brown\u003c\/strong\u003e\n          \u003cp\u003eRich vintage-inspired brown leather finish.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch light-brown\"\u003e\u003c\/span\u003e\n\n        \u003cdiv\u003e\n          \u003cstrong\u003eLight Brown\u003c\/strong\u003e\n          \u003cp\u003eWarm natural leather tone with a classic heritage feel.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card as-grid-card\"\u003e\n\n    \u003cdiv\u003e\n      \u003cp class=\"as-eyebrow\"\u003eStandard size\u003c\/p\u003e\n\n      \u003ch3\u003eAdjustable Fit\u003c\/h3\u003e\n\n      \u003cp\u003e\n        Adjustable from \u003cstrong\u003e96–133 cm\u003c\/strong\u003e, making it suitable for most guitar and bass players.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv\u003e\n      \u003cp class=\"as-eyebrow\"\u003eStrap width\u003c\/p\u003e\n\n      \u003ch3\u003e5.7 cm\u003c\/h3\u003e\n\n      \u003cp\u003e\n        Designed for comfortable everyday playing and balanced instrument support.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n\n    \u003cp class=\"as-eyebrow\"\u003ePersonalisation details\u003c\/p\u003e\n\n    \u003ch3\u003eCreate Your Personalised Strap\u003c\/h3\u003e\n\n    \u003cdiv class=\"as-feature-grid\"\u003e\n      \u003cdiv\u003eAdd your own name or text\u003c\/div\u003e\n      \u003cdiv\u003eChoice of engraving fonts\u003c\/div\u003e\n      \u003cdiv\u003eProfessionally engraved leather\u003c\/div\u003e\n      \u003cdiv\u003ePerfect guitar gift idea\u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cp\u003e\n      Please double check all spelling and grammar before placing your order, as personalised straps are custom made to your specifications.\n    \u003c\/p\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n\n    \u003cp class=\"as-eyebrow\"\u003eIncluded with every strap\u003c\/p\u003e\n\n    \u003ch3\u003eWhat’s Included\u003c\/h3\u003e\n\n    \u003cdiv class=\"as-feature-grid\"\u003e\n      \u003cdiv\u003ePersonalised genuine leather strap\u003c\/div\u003e\n      \u003cdiv\u003eIntegrated comfort padding\u003c\/div\u003e\n      \u003cdiv\u003eSoft suede underside\u003c\/div\u003e\n      \u003cdiv\u003eTwo silicone strap locks\u003c\/div\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n\n    \u003cp class=\"as-eyebrow\"\u003eSETUP GUIDE\u003c\/p\u003e\n\n    \u003ch3\u003eNeed Help Fitting Your Strap?\u003c\/h3\u003e\n\n    \u003cp\u003e\n      View our simple Dat Strap™ setup guide for adjustment, fitting, strap lock advice, acoustic guitar fitting, and leather care.\n    \u003c\/p\u003e\n\n    \u003ca class=\"as-guide-button\" href=\"\/pages\/dat-strap-instruction-guide\"\u003e\n      View Instruction Guide\n    \u003c\/a\u003e\n\n  \u003c\/section\u003e\n\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n\n  .as-datstrap-description {\n    max-width: 980px;\n    margin: 0 auto;\n    color: #3f3a35;\n    font-size: 16px;\n    line-height: 1.75;\n  }\n\n  .as-desc-card {\n    margin-bottom: 18px;\n    padding: 30px;\n    background: #f8f5f1;\n    border: 1px solid #e7ded5;\n    border-radius: 14px;\n  }\n\n  .as-desc-card h2 {\n    margin: 0 0 16px;\n    font-size: 30px;\n    line-height: 1.2;\n    color: #211d1a;\n    font-weight: 750;\n  }\n\n  .as-desc-card h3 {\n    margin: 0 0 12px;\n    font-size: 22px;\n    line-height: 1.25;\n    color: #211d1a;\n    font-weight: 750;\n  }\n\n  .as-desc-card p {\n    margin: 0 0 14px;\n  }\n\n  .as-eyebrow {\n    margin-bottom: 8px !important;\n    font-size: 12px;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    font-weight: 700;\n    color: #9b7a45;\n  }\n\n  .as-grid-card {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 26px;\n  }\n\n  .as-colour-grid {\n    display: grid;\n    grid-template-columns: 1fr 1fr 1fr;\n    gap: 16px;\n    margin-top: 18px;\n  }\n\n  .as-colour-card {\n    display: flex;\n    align-items: flex-start;\n    gap: 14px;\n    padding: 18px;\n    background: #ffffff;\n    border: 1px solid #eadfd5;\n    border-radius: 12px;\n  }\n\n  .as-colour-card strong {\n    display: block;\n    margin-bottom: 4px;\n    color: #211d1a;\n  }\n\n  .as-colour-card p {\n    margin: 0;\n    font-size: 14px;\n    line-height: 1.6;\n  }\n\n  .as-colour-swatch {\n    width: 18px;\n    height: 18px;\n    border-radius: 50%;\n    margin-top: 4px;\n    flex-shrink: 0;\n    border: 1px solid rgba(0,0,0,0.08);\n  }\n\n  .as-colour-swatch.black {\n    background: #1c1c1c;\n  }\n\n  .as-colour-swatch.dark-brown {\n    background: #4a3428;\n  }\n\n  .as-colour-swatch.light-brown {\n    background: #a5744e;\n  }\n\n  .as-feature-grid {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 12px;\n    margin: 18px 0 10px;\n  }\n\n  .as-feature-grid div {\n    padding: 14px 16px;\n    background: #ffffff;\n    border: 1px solid #eadfd5;\n    border-radius: 10px;\n    font-weight: 650;\n  }\n\n  .as-guide-button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    padding: 15px 26px;\n    background: #211d1a;\n    color: #ffffff;\n    text-decoration: none;\n    text-transform: uppercase;\n    letter-spacing: 0.06em;\n    font-weight: 750;\n    font-size: 13px;\n    border-radius: 999px;\n    transition: all 0.2s ease;\n  }\n\n  .as-guide-button:hover {\n    background: #9b7a45;\n    color: #ffffff;\n  }\n\n  @media screen and (max-width: 749px) {\n\n    .as-desc-card {\n      padding: 22px;\n      border-radius: 12px;\n    }\n\n    .as-desc-card h2 {\n      font-size: 25px;\n    }\n\n    .as-grid-card,\n    .as-feature-grid,\n    .as-colour-grid {\n      grid-template-columns: 1fr;\n    }\n\n  }\n\n\u003c\/style\u003e","brand":"Dat Strap","offers":[{"title":"Black","offer_id":43694142259447,"sku":"DS_Personalised_BK","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown","offer_id":43694142292215,"sku":"DS_Personalised-DB","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Light Brown","offer_id":43694142324983,"sku":"DS_Personalised_LB","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/0812\/files\/2_362acf0f-5efb-442b-ac3e-6a4bce9f91d0.jpg?v=1778601262"},{"product_id":"dat-strap-leather-guitar-strap-black","title":"Dat Strap Leather Guitar Strap","description":"\u003cdiv class=\"as-datstrap-description\"\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n    \u003cp class=\"as-eyebrow\"\u003ePremium leather guitar strap\u003c\/p\u003e\n\n    \u003ch2\u003eDat Strap™ Leather Guitar Strap\u003c\/h2\u003e\n\n    \u003cp\u003e\n      Crafted from genuine leather with a soft suede underside, Dat Strap™ combines classic style, premium comfort, and secure support for guitar and bass players.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      A padded comfort layer sits between the leather and suede to provide extra shoulder support during longer playing sessions, while the suede backing helps keep your instrument securely positioned as you play.\n    \u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n    \u003cp class=\"as-eyebrow\"\u003eAvailable finishes\u003c\/p\u003e\n\n    \u003ch3\u003eThree Colour Options\u003c\/h3\u003e\n\n    \u003cdiv class=\"as-colour-grid\"\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch black\"\u003e\u003c\/span\u003e\n\n        \u003cdiv\u003e\n          \u003cstrong\u003eCharcoal Black\u003c\/strong\u003e\n          \u003cp\u003eClassic deep black leather finish.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch dark-brown\"\u003e\u003c\/span\u003e\n\n        \u003cdiv\u003e\n          \u003cstrong\u003eDark Brown\u003c\/strong\u003e\n          \u003cp\u003eRich vintage-inspired brown leather.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch light-brown\"\u003e\u003c\/span\u003e\n\n        \u003cdiv\u003e\n          \u003cstrong\u003eLight Brown\u003c\/strong\u003e\n          \u003cp\u003eWarm natural leather tone.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card as-grid-card\"\u003e\n\n    \u003cdiv\u003e\n      \u003cp class=\"as-eyebrow\"\u003eAdjustable fit\u003c\/p\u003e\n\n      \u003ch3\u003eSize\u003c\/h3\u003e\n\n      \u003cp\u003e\u003cstrong\u003eStandard:\u003c\/strong\u003e 96–133 cm\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv\u003e\n      \u003cp class=\"as-eyebrow\"\u003eStrap width\u003c\/p\u003e\n\n      \u003ch3\u003e5.7 cm\u003c\/h3\u003e\n\n      \u003cp\u003e\n        A comfortable width for everyday guitar and bass use.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n\n    \u003cp class=\"as-eyebrow\"\u003eIncluded with every strap\u003c\/p\u003e\n\n    \u003ch3\u003eWhat’s Included\u003c\/h3\u003e\n\n    \u003cdiv class=\"as-feature-grid\"\u003e\n      \u003cdiv\u003eGenuine leather strap\u003c\/div\u003e\n      \u003cdiv\u003eSoft suede underside\u003c\/div\u003e\n      \u003cdiv\u003eIntegrated comfort padding\u003c\/div\u003e\n      \u003cdiv\u003eTwo silicone strap locks\u003c\/div\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n\n    \u003cp class=\"as-eyebrow\"\u003eSETUP GUIDE\u003c\/p\u003e\n\n    \u003ch3\u003eNeed Help Fitting Your Strap?\u003c\/h3\u003e\n\n    \u003cp\u003e\n      View our simple Dat Strap™ setup guide for adjustment, fitting, strap lock advice, acoustic guitar fitting, and leather care.\n    \u003c\/p\u003e\n\n    \u003ca class=\"as-guide-button\" href=\"\/pages\/dat-strap-instruction-guide\"\u003e\n      View Instruction Guide\n    \u003c\/a\u003e\n\n  \u003c\/section\u003e\n\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n\n  .as-datstrap-description {\n    max-width: 980px;\n    margin: 0 auto;\n    color: #3f3a35;\n    font-size: 16px;\n    line-height: 1.75;\n  }\n\n  .as-desc-card {\n    margin-bottom: 18px;\n    padding: 30px;\n    background: #f8f5f1;\n    border: 1px solid #e7ded5;\n    border-radius: 14px;\n  }\n\n  .as-desc-card h2 {\n    margin: 0 0 16px;\n    font-size: 30px;\n    line-height: 1.2;\n    color: #211d1a;\n    font-weight: 750;\n  }\n\n  .as-desc-card h3 {\n    margin: 0 0 12px;\n    font-size: 22px;\n    line-height: 1.25;\n    color: #211d1a;\n    font-weight: 750;\n  }\n\n  .as-desc-card p {\n    margin: 0 0 14px;\n  }\n\n  .as-eyebrow {\n    margin-bottom: 8px !important;\n    font-size: 12px;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    font-weight: 700;\n    color: #9b7a45;\n  }\n\n  .as-grid-card {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 26px;\n  }\n\n  .as-colour-grid {\n    display: grid;\n    grid-template-columns: 1fr 1fr 1fr;\n    gap: 16px;\n    margin-top: 18px;\n  }\n\n  .as-colour-card {\n    display: flex;\n    align-items: flex-start;\n    gap: 14px;\n    padding: 18px;\n    background: #ffffff;\n    border: 1px solid #eadfd5;\n    border-radius: 12px;\n  }\n\n  .as-colour-card strong {\n    display: block;\n    margin-bottom: 4px;\n    color: #211d1a;\n  }\n\n  .as-colour-card p {\n    margin: 0;\n    font-size: 14px;\n    line-height: 1.6;\n  }\n\n  .as-colour-swatch {\n    width: 18px;\n    height: 18px;\n    border-radius: 50%;\n    margin-top: 4px;\n    flex-shrink: 0;\n    border: 1px solid rgba(0,0,0,0.08);\n  }\n\n  .as-colour-swatch.black {\n    background: #1c1c1c;\n  }\n\n  .as-colour-swatch.dark-brown {\n    background: #4a3428;\n  }\n\n  .as-colour-swatch.light-brown {\n    background: #a5744e;\n  }\n\n  .as-feature-grid {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 12px;\n    margin: 18px 0 10px;\n  }\n\n  .as-feature-grid div {\n    padding: 14px 16px;\n    background: #ffffff;\n    border: 1px solid #eadfd5;\n    border-radius: 10px;\n    font-weight: 650;\n  }\n\n  .as-guide-button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    padding: 15px 26px;\n    background: #211d1a;\n    color: #ffffff;\n    text-decoration: none;\n    text-transform: uppercase;\n    letter-spacing: 0.06em;\n    font-weight: 750;\n    font-size: 13px;\n    border-radius: 999px;\n    transition: all 0.2s ease;\n  }\n\n  .as-guide-button:hover {\n    background: #9b7a45;\n    color: #ffffff;\n  }\n\n  @media screen and (max-width: 749px) {\n\n    .as-desc-card {\n      padding: 22px;\n      border-radius: 12px;\n    }\n\n    .as-desc-card h2 {\n      font-size: 25px;\n    }\n\n    .as-grid-card,\n    .as-feature-grid,\n    .as-colour-grid {\n      grid-template-columns: 1fr;\n    }\n\n  }\n\n\u003c\/style\u003e","brand":"Dat Strap","offers":[{"title":"Black","offer_id":40721239343270,"sku":"DATSTRAPBK","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown","offer_id":40721263657126,"sku":"DATSTRAPDB","price":24.99,"currency_code":"GBP","in_stock":false},{"title":"Light Brown","offer_id":57268769816953,"sku":"DATSTRAPLB","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/0812\/files\/1_a761f5b1-30d9-4744-b253-d2c19cbbbcf7.jpg?v=1778601332"},{"product_id":"dat-strap-leather-guitar-strap-extra-long","title":"Dat Strap Leather Guitar Strap (Extra Long)","description":"\u003cdiv class=\"as-datstrap-description\"\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n    \u003cp class=\"as-eyebrow\"\u003ePremium leather guitar strap\u003c\/p\u003e\n\n    \u003ch2\u003eDat Strap™ Extra Long Leather Guitar Strap\u003c\/h2\u003e\n\n    \u003cp\u003e\n      Crafted from genuine leather with a soft suede underside, Dat Strap™ combines classic style, premium comfort, and secure support for guitar and bass players.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      A padded comfort layer sits between the leather and suede to provide extra shoulder support during longer playing sessions, while the suede backing helps keep your instrument securely positioned as you play.\n    \u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n    \u003cp class=\"as-eyebrow\"\u003eAvailable finishes\u003c\/p\u003e\n\n    \u003ch3\u003eThree Colour Options\u003c\/h3\u003e\n\n    \u003cdiv class=\"as-colour-grid\"\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch black\"\u003e\u003c\/span\u003e\n        \u003cdiv\u003e\n          \u003cstrong\u003eCharcoal Black\u003c\/strong\u003e\n          \u003cp\u003eClassic deep black leather finish.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch dark-brown\"\u003e\u003c\/span\u003e\n        \u003cdiv\u003e\n          \u003cstrong\u003eDark Brown\u003c\/strong\u003e\n          \u003cp\u003eRich vintage-inspired brown leather.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch light-brown\"\u003e\u003c\/span\u003e\n        \u003cdiv\u003e\n          \u003cstrong\u003eLight Brown\u003c\/strong\u003e\n          \u003cp\u003eWarm natural leather tone.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card as-grid-card\"\u003e\n\n    \u003cdiv\u003e\n      \u003cp class=\"as-eyebrow\"\u003eAdjustable fit\u003c\/p\u003e\n      \u003ch3\u003eExtra Long\u003c\/h3\u003e\n      \u003cp\u003e\u003cstrong\u003e128–160 cm\u003c\/strong\u003e\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv\u003e\n      \u003cp class=\"as-eyebrow\"\u003eStrap width\u003c\/p\u003e\n      \u003ch3\u003e5.7 cm\u003c\/h3\u003e\n      \u003cp\u003eA comfortable width for everyday guitar and bass use.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n\n    \u003cp class=\"as-eyebrow\"\u003eIncluded with every strap\u003c\/p\u003e\n\n    \u003ch3\u003eWhat’s Included\u003c\/h3\u003e\n\n    \u003cdiv class=\"as-feature-grid\"\u003e\n      \u003cdiv\u003eGenuine leather strap\u003c\/div\u003e\n      \u003cdiv\u003eSoft suede underside\u003c\/div\u003e\n      \u003cdiv\u003eIntegrated comfort padding\u003c\/div\u003e\n      \u003cdiv\u003eTwo silicone strap locks\u003c\/div\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n\n    \u003cp class=\"as-eyebrow\"\u003eSETUP GUIDE\u003c\/p\u003e\n\n    \u003ch3\u003eNeed Help Fitting Your Strap?\u003c\/h3\u003e\n\n    \u003cp\u003e\n      View our simple Dat Strap™ setup guide for adjustment, fitting, strap lock advice, acoustic guitar fitting, and leather care.\n    \u003c\/p\u003e\n\n    \u003ca class=\"as-guide-button\" href=\"\/pages\/dat-strap-instruction-guide\"\u003e\n      View Instruction Guide\n    \u003c\/a\u003e\n\n  \u003c\/section\u003e\n\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n  .as-datstrap-description {\n    max-width: 980px;\n    margin: 0 auto;\n    color: #3f3a35;\n    font-size: 16px;\n    line-height: 1.75;\n  }\n\n  .as-desc-card {\n    margin-bottom: 18px;\n    padding: 30px;\n    background: #f8f5f1;\n    border: 1px solid #e7ded5;\n    border-radius: 14px;\n  }\n\n  .as-desc-card h2 {\n    margin: 0 0 16px;\n    font-size: 30px;\n    line-height: 1.2;\n    color: #211d1a;\n    font-weight: 750;\n  }\n\n  .as-desc-card h3 {\n    margin: 0 0 12px;\n    font-size: 22px;\n    line-height: 1.25;\n    color: #211d1a;\n    font-weight: 750;\n  }\n\n  .as-desc-card p {\n    margin: 0 0 14px;\n  }\n\n  .as-eyebrow {\n    margin-bottom: 8px !important;\n    font-size: 12px;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    font-weight: 700;\n    color: #9b7a45;\n  }\n\n  .as-grid-card {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 26px;\n  }\n\n  .as-colour-grid {\n    display: grid;\n    grid-template-columns: 1fr 1fr 1fr;\n    gap: 16px;\n    margin-top: 18px;\n  }\n\n  .as-colour-card {\n    display: flex;\n    align-items: flex-start;\n    gap: 14px;\n    padding: 18px;\n    background: #ffffff;\n    border: 1px solid #eadfd5;\n    border-radius: 12px;\n  }\n\n  .as-colour-card strong {\n    display: block;\n    margin-bottom: 4px;\n    color: #211d1a;\n  }\n\n  .as-colour-card p {\n    margin: 0;\n    font-size: 14px;\n    line-height: 1.6;\n  }\n\n  .as-colour-swatch {\n    width: 18px;\n    height: 18px;\n    border-radius: 50%;\n    margin-top: 4px;\n    flex-shrink: 0;\n    border: 1px solid rgba(0,0,0,0.08);\n  }\n\n  .as-colour-swatch.black {\n    background: #1c1c1c;\n  }\n\n  .as-colour-swatch.dark-brown {\n    background: #4a3428;\n  }\n\n  .as-colour-swatch.light-brown {\n    background: #a5744e;\n  }\n\n  .as-feature-grid {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 12px;\n    margin: 18px 0 10px;\n  }\n\n  .as-feature-grid div {\n    padding: 14px 16px;\n    background: #ffffff;\n    border: 1px solid #eadfd5;\n    border-radius: 10px;\n    font-weight: 650;\n  }\n\n  .as-guide-button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    padding: 15px 26px;\n    background: #211d1a;\n    color: #ffffff;\n    text-decoration: none;\n    text-transform: uppercase;\n    letter-spacing: 0.06em;\n    font-weight: 750;\n    font-size: 13px;\n    border-radius: 999px;\n    transition: all 0.2s ease;\n  }\n\n  .as-guide-button:hover {\n    background: #9b7a45;\n    color: #ffffff;\n  }\n\n  @media screen and (max-width: 749px) {\n    .as-desc-card {\n      padding: 22px;\n      border-radius: 12px;\n    }\n\n    .as-desc-card h2 {\n      font-size: 25px;\n    }\n\n    .as-grid-card,\n    .as-feature-grid,\n    .as-colour-grid {\n      grid-template-columns: 1fr;\n    }\n  }\n\u003c\/style\u003e","brand":"Dat Strap","offers":[{"title":"Black","offer_id":57268834304377,"sku":"DATSTRAPBK_XL","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown","offer_id":57268834337145,"sku":"DATSTRAPDB_XL","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Light Brown","offer_id":57268834369913,"sku":"DATSTRAPLB_XL","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/0812\/files\/1_a761f5b1-30d9-4744-b253-d2c19cbbbcf7.jpg?v=1778601332"},{"product_id":"personalised-dat-strap-leather-guitar-strap-extra-long","title":"Personalised Dat Strap Leather Guitar Strap (Extra Long)","description":"\u003cdiv class=\"as-datstrap-description\"\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n    \u003cp class=\"as-eyebrow\"\u003ePersonalised leather guitar strap\u003c\/p\u003e\n\n    \u003ch2\u003eExtra Long Personalised Dat Strap™ Leather Guitar Strap\u003c\/h2\u003e\n\n    \u003cp\u003e\n      Crafted from genuine leather with a soft suede underside, the Extra Long Personalised Dat Strap™ combines premium comfort, timeless style, and custom engraving for players who prefer additional strap length and flexibility.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      An integrated padded comfort layer between the leather and suede provides enhanced shoulder support during longer playing sessions, while the suede backing helps keep your guitar or bass securely positioned as you play.\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      Personalise your strap with your own name, initials, or custom text to create a unique strap for yourself or a premium personalised gift for any guitarist or bassist.\n    \u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n    \u003cp class=\"as-eyebrow\"\u003eAvailable finishes\u003c\/p\u003e\n\n    \u003ch3\u003eThree Colour Options\u003c\/h3\u003e\n\n    \u003cdiv class=\"as-colour-grid\"\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch black\"\u003e\u003c\/span\u003e\n\n        \u003cdiv\u003e\n          \u003cstrong\u003eCharcoal Black\u003c\/strong\u003e\n          \u003cp\u003eClassic black leather with a timeless premium finish.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch dark-brown\"\u003e\u003c\/span\u003e\n\n        \u003cdiv\u003e\n          \u003cstrong\u003eDark Brown\u003c\/strong\u003e\n          \u003cp\u003eRich vintage-inspired brown leather finish.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"as-colour-card\"\u003e\n        \u003cspan class=\"as-colour-swatch light-brown\"\u003e\u003c\/span\u003e\n\n        \u003cdiv\u003e\n          \u003cstrong\u003eLight Brown\u003c\/strong\u003e\n          \u003cp\u003eWarm natural leather tone with a classic heritage feel.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card as-grid-card\"\u003e\n\n    \u003cdiv\u003e\n      \u003cp class=\"as-eyebrow\"\u003eExtra long size\u003c\/p\u003e\n\n      \u003ch3\u003eExtended Adjustable Fit\u003c\/h3\u003e\n\n      \u003cp\u003e\n        Adjustable from \u003cstrong\u003e128–160 cm\u003c\/strong\u003e, ideal for taller players,\n        lower playing positions, or musicians who prefer additional strap length.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv\u003e\n      \u003cp class=\"as-eyebrow\"\u003eStrap width\u003c\/p\u003e\n\n      \u003ch3\u003e5.7 cm\u003c\/h3\u003e\n\n      \u003cp\u003e\n        Designed for comfortable everyday playing and balanced instrument support.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n\n    \u003cp class=\"as-eyebrow\"\u003ePersonalisation details\u003c\/p\u003e\n\n    \u003ch3\u003eCreate Your Personalised Strap\u003c\/h3\u003e\n\n    \u003cdiv class=\"as-feature-grid\"\u003e\n      \u003cdiv\u003eAdd your own name or text\u003c\/div\u003e\n      \u003cdiv\u003eChoice of engraving fonts\u003c\/div\u003e\n      \u003cdiv\u003eProfessionally engraved leather\u003c\/div\u003e\n      \u003cdiv\u003ePerfect guitar gift idea\u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cp\u003e\n      Please double check all spelling and grammar before placing your order, as personalised straps are custom made to your specifications.\n    \u003c\/p\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n\n    \u003cp class=\"as-eyebrow\"\u003eIncluded with every strap\u003c\/p\u003e\n\n    \u003ch3\u003eWhat’s Included\u003c\/h3\u003e\n\n    \u003cdiv class=\"as-feature-grid\"\u003e\n      \u003cdiv\u003ePersonalised genuine leather strap\u003c\/div\u003e\n      \u003cdiv\u003eIntegrated comfort padding\u003c\/div\u003e\n      \u003cdiv\u003eSoft suede underside\u003c\/div\u003e\n      \u003cdiv\u003eTwo silicone strap locks\u003c\/div\u003e\n    \u003c\/div\u003e\n\n  \u003c\/section\u003e\n\n  \u003csection class=\"as-desc-card\"\u003e\n\n    \u003cp class=\"as-eyebrow\"\u003eSETUP GUIDE\u003c\/p\u003e\n\n    \u003ch3\u003eNeed Help Fitting Your Strap?\u003c\/h3\u003e\n\n    \u003cp\u003e\n      View our simple Dat Strap™ setup guide for adjustment, fitting, strap lock advice, acoustic guitar fitting, and leather care.\n    \u003c\/p\u003e\n\n    \u003ca class=\"as-guide-button\" href=\"\/pages\/dat-strap-instruction-guide\"\u003e\n      View Instruction Guide\n    \u003c\/a\u003e\n\n  \u003c\/section\u003e\n\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n\n  .as-datstrap-description {\n    max-width: 980px;\n    margin: 0 auto;\n    color: #3f3a35;\n    font-size: 16px;\n    line-height: 1.75;\n  }\n\n  .as-desc-card {\n    margin-bottom: 18px;\n    padding: 30px;\n    background: #f8f5f1;\n    border: 1px solid #e7ded5;\n    border-radius: 14px;\n  }\n\n  .as-desc-card h2 {\n    margin: 0 0 16px;\n    font-size: 30px;\n    line-height: 1.2;\n    color: #211d1a;\n    font-weight: 750;\n  }\n\n  .as-desc-card h3 {\n    margin: 0 0 12px;\n    font-size: 22px;\n    line-height: 1.25;\n    color: #211d1a;\n    font-weight: 750;\n  }\n\n  .as-desc-card p {\n    margin: 0 0 14px;\n  }\n\n  .as-eyebrow {\n    margin-bottom: 8px !important;\n    font-size: 12px;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    font-weight: 700;\n    color: #9b7a45;\n  }\n\n  .as-grid-card {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 26px;\n  }\n\n  .as-colour-grid {\n    display: grid;\n    grid-template-columns: 1fr 1fr 1fr;\n    gap: 16px;\n    margin-top: 18px;\n  }\n\n  .as-colour-card {\n    display: flex;\n    align-items: flex-start;\n    gap: 14px;\n    padding: 18px;\n    background: #ffffff;\n    border: 1px solid #eadfd5;\n    border-radius: 12px;\n  }\n\n  .as-colour-card strong {\n    display: block;\n    margin-bottom: 4px;\n    color: #211d1a;\n  }\n\n  .as-colour-card p {\n    margin: 0;\n    font-size: 14px;\n    line-height: 1.6;\n  }\n\n  .as-colour-swatch {\n    width: 18px;\n    height: 18px;\n    border-radius: 50%;\n    margin-top: 4px;\n    flex-shrink: 0;\n    border: 1px solid rgba(0,0,0,0.08);\n  }\n\n  .as-colour-swatch.black {\n    background: #1c1c1c;\n  }\n\n  .as-colour-swatch.dark-brown {\n    background: #4a3428;\n  }\n\n  .as-colour-swatch.light-brown {\n    background: #a5744e;\n  }\n\n  .as-feature-grid {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 12px;\n    margin: 18px 0 10px;\n  }\n\n  .as-feature-grid div {\n    padding: 14px 16px;\n    background: #ffffff;\n    border: 1px solid #eadfd5;\n    border-radius: 10px;\n    font-weight: 650;\n  }\n\n  .as-guide-button {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    padding: 15px 26px;\n    background: #211d1a;\n    color: #ffffff;\n    text-decoration: none;\n    text-transform: uppercase;\n    letter-spacing: 0.06em;\n    font-weight: 750;\n    font-size: 13px;\n    border-radius: 999px;\n    transition: all 0.2s ease;\n  }\n\n  .as-guide-button:hover {\n    background: #9b7a45;\n    color: #ffffff;\n  }\n\n  @media screen and (max-width: 749px) {\n\n    .as-desc-card {\n      padding: 22px;\n      border-radius: 12px;\n    }\n\n    .as-desc-card h2 {\n      font-size: 25px;\n    }\n\n    .as-grid-card,\n    .as-feature-grid,\n    .as-colour-grid {\n      grid-template-columns: 1fr;\n    }\n\n  }\n\n\u003c\/style\u003e","brand":"Dat Strap","offers":[{"title":"Black","offer_id":57268904886649,"sku":"DS_Personalised_BK_XL","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown","offer_id":57268904919417,"sku":"DS_Personalised-DB_XL","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"Light Brown","offer_id":57268904952185,"sku":"DS_Personalised_LB_XL","price":34.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/0812\/files\/2_362acf0f-5efb-442b-ac3e-6a4bce9f91d0.jpg?v=1778601262"}],"url":"https:\/\/www.antonyscott.com\/collections\/guitar-straps-copy-1.oembed","provider":"Antony Scott ","version":"1.0","type":"link"}